Digital Television Transition – February 17

Most advertisers will see a minimal affect if any from the DTV transition. Those who are unprepared for the DTV transition are mostly very low income, rural households and typically not a strong target market.

President Barack Obama and his transition team are urging Congress to delay the nationwide digital TV transition, scheduled for Feb 17, from analog to entirely digital signals. The call to delay is a result in a shortage of $40 vouchers issued by the US Dept. of Commerce to consumers to use toward purchase digital conversion boxes.

As of December, 93% of US HH are ready for the conversion.  There has not been a decision about the date change.

 

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