Most advertisers will see a minimal affect if any from the DTV transition. Those who are unprepared for the DTV transition are mostly very low income, rural households and typically not a strong target market.
The Presidential Inauguration was on Tuesday January 20th and CNN enjoyed the largest viewing audience. It’s projected that more people watched the Presidential Inauguration than any other broadcast – including the Super Bowl.
NEW YORK (AdAge.com) — By the time final numbers are crunched tomorrow morning, President Barack Obama’s inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history — including the Super Bowl. This year’s biggest winner: the web, with cable news, social networks and even sports leagues capturing a record share of viewers tuning in and live-blogging online throughout the afternoon.
December was the month that television stations and national cable finally responded to the down economy and became aggressive with their rate negotiation. We found that overall, regional rates were down 50% compared to the same month last year and national rates were down 20%.