Election Spending – 28% below Expectation

Despite record-breaking funds raised by President-elect Barack Obama, total political spending from the election will come in below expectations, about 28% lower.  According to preliminary estimates from Borrel Associates, overall spending will total $2.16 billion with about $2 billion spent on traditional media including TV and radio and $17.9 million spent online.  Projected political spending was $3 billion.

Overall this was a disappointment election for television; good news for advertisers, clearance levels were much higher and rates lower than projected.

This entry was posted on Friday, November 21st, 2008 at 3:03 pm and is filed under Industry Topics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.