Lately it seems every article about newspapers or magazines is focusing on staffing cuts and tightening budgets. Despite the dour press releases and dire predictions there are still a multitude of reasons to advertise in print. Newspapers and magazines continue to show strong readership numbers across multiple demographic and psychographic profiles.

Print’s broad appeal can in part be attributed to its portability. Consumers bring their newspaper or magazine with them wherever they go – from home to work to travel. Print continues to be a strong part of the media mix making up nearly 40% of all advertising spends as of 2007. (Source: TNS Media Intelligence)

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